FEATURE 41 ZORN and Tetsu Nishiyama's Back in the Day
Born and raised in Shinkoiwa, and a fan of the steakhouse "Billy the Kid," ZORN has ascended the main stages of Japanese hip-hop, performing at venues like Nippon Budokan, Yokohama Arena, and Saitama Super Arena. Since becoming a rapper in his teens, how has he faced changes up to the present day? This discussion with Tetsu Nishiyama, the director of WTAPS®, explores what changes and what remains the same.
Became a rapper at the age of 15.
Nishiyama (hereafter N):"We were talking about this a bit earlier, but ZORN, you listened to Zeebra's rap when you were in middle school, right?"
ZORN (hereafter Z): "Yes."
N:"What year was that?"
Z:"Around the early 2000s."
N:"By the way, did you get to talk to Zeebra afterwards?"
Z: "Yes. He did a remix for me, and he even came to one of my live performances as a surprise."
N:"That's great, like a dream come true. And after that, you became a rapper, right?"
Z:"Yes. After middle school, I started rapping when I was 15."
N:"There are a lot of names of places in your lyrics, your hometown is Shinkoiwa, right?"
Z:"Yes. It's really like a old town area. I think it's the complete opposite of the urban environment you grew up in, Tetsu."
N: "I'm from Shibuya, but I don't really have a strong attachment to any particular town or neighborhood."
Z: "But for me, it's more about singing about my peers rather than the town itself. The town just serves as a backdrop. What Katsushika Ward is like can vary depending on the generation, and I can only sing about what's around me. I'm trying to create an image of the old town area that listeners can visualize."
N: "Yeah, it's the true environment. How did you start rapping?"
Z:"At first, I wanted to be in a band, so after graduating middle school, I went to a music vocational school. Back then, groups like King Giddra were really popular, and both Japanese rap and mixed-genre bands were in vogue. My friends were into that too, so I wanted to be the vocalist for a rap band, but I couldn't find like-minded people at the vocational school. Instead, there were people who were rapping, so I thought that would be fine and became a rapper."
N:"I see. So, when you started, how did you handle the tracks? Did you have a DJ?"
Z: "No, we didn't. We used instrumental tracks from records for the beats."
N:"What instrumentals did you like back then?"
Z:"Wu-Tang Clan and stuff like that."
N:"Their first album?"
Z:"When I started, they had just released their third album."
N:"'The W.' Around that time. So, it was when DMX and Def Jam Recordings were popular."
Z:"Yes. But I ended up dropping out of school after about a year. Then I was just hanging around."
N:"Did those experiences at that time become part of your music?"
Z:"Yes, they did. I was involved in typical delinquent activities during my teenage years. But since turning twenty, I've never had any trouble with the police, nor have I committed any crimes. I reformed myself. I realized I couldn’t rap if I didn’t, and I came to see crime as uncool. I think I was the first one in my neighborhood to get back on track."
N:"You made a decision in your teens because you wanted to rap."
Z:"Yes. When I turned 19 in juvenile detention, I really wondered what I was doing with my life. I decided I had to work properly once I got out. So, I started working with my father. It was on construction sites, doing caulking (filling gaps between building materials like exterior walls), and I’m glad I had that opportunity."
N:"I get it, caulking. I liked doing interior work myself."
Z:"You’re knowledgeable about DIY, Tetsu. You can do anything."
N:"I enjoy it. Friends taught me a lot when I was in my late teens and early twenties. But working with your father on a job is a different environment."
Z:"Yes. It changed my perspective on my father. He worked properly, which is why he could get married. I’m glad I worked seriously."
The First Pair of SKIVVIES Socks I Bought
N:"How long has it been since we first met? It’s been about 15-16 years, right?"
Z:"No, not that long. It’s been around 7-8 years."
N:"Really? It feels like I’ve known you forever."
Z:"That makes me happy."
N:"I think the first time we met was through Konno, the editor, at an exhibition."
Z:"Yes, yes. I’d never been to an exhibition before and didn’t know what it was. Even now, I’ve only been to exhibitions for WTAPS® and NEIGHBORHOOD. I first met Shiori there, and she was really kind. She had a big sister vibe, very down-to-earth. All the fashion people I’m connected with now were introduced to me by Shiori. I respect her the most."
N:"She’s our PR. That’s impressive."
Z:"She’s always been good to me, even when I was a nobody, and she hasn’t changed as I’ve progressed. I’m really grateful. After that, I got to wear WTAPS® for 'Ollie' and was on the cover. That made me really happy."
N:"We had a proper conversation during the tour with AKLO in 2018, I think. I remember in Daikanyama, you said, 'I just came from the job site today,' and it felt very real. You also brought ningyo-yaki as a gift, which I thought was really classy. That’s when I got a sense of who you are."
Z:"The first time I saw WTAPS® was in 'POPEYE' around 2013 or 2014. I wrote about it in an essay for 'POPEYE' recently."
N:"What was the feature?"
Z:"It was a shot by stylist Akio Hasegawa of a model wearing socks. That was the first time I even knew about 'POPEYE.' I usually read Champ Road."
N:"Ah, I see (laughs)."
Z:"None of my friends in Shinkoiwa read 'POPEYE,' but I thought it was a very stylish magazine with a street vibe. It was an urban kind of street style you don't see in downtown areas. The socks featured in it were super cool. I looked them up and found out they were WTAPS® SKIVVIES. But I realized they weren’t easy to get. It was the first time I experienced not being able to buy the clothes I wanted. So, I called around to all the 'HOODS' stores nationwide. I think I called about 20 stores."
N:"Wow. You were determined to get them."
Z:"Yes. But they were all sold out, so I ended up buying the socks online for a bit more money. That was my first WTAPS® purchase."
N:"I see."
Z:"There was something tough about them, yet they had a refined quality. They were natural but street, street but natural, and they worked both as everyday wear and performance outfits. It was intriguing."
N:"You wear them on stage too."
Z:"Of course. (To his manager) Could you open my bag? There's a book in there. (Takes out Nishiyama's book 'MY LIFE IS THIS LIFE') I brought this because I wanted you to sign it later."
N:"Wow, you've read it thoroughly."
Z:"I’ve been following you since then."
N:"That makes me happy. When I have good encounters like that, I try not to be too possessive. I don’t want to create cliques, so I try to maintain a bit of distance."
Z:"I understand completely."
N:"We've been close for a long time, so we talk about many things now. It was fun doing the outfits for 'Have A Good Time feat. AKLO.'"
Z:"Back then, Mr. Kiyonaga from SOPH. said, 'ZORN, you like WTAPS®, right?' At that time, I had only met you, Tetsu, but hadn’t thought about asking you for outfits. Mr. Kiyonaga said, 'I know Tetsu, so I’ll ask him,' and made it happen."
N:"Maybe it’s a Tokyo thing, your reluctance to close the distance yourself."
Z:"It might be."
N: "In that video, AKLO wore SOPH., and you wore WTAPS®. The night scenes were cool, especially with the pipes."
Z: "We shot that right in my neighborhood."
N:"Both in the video and live performances, you wear WTAPS® in a way that feels very authentic, which I think has broadened our audience. Thank you for that."
Z:"Thank you too. At my concerts, many fans wear WTAPS®. I try to wear it stylishly, but some folks who look like delinquents also end up wearing it."
N:"I remembered something! One night after working late at a studio in Daikanyama, I went to a convenience store. There’s a bar nearby, and I was a bit nervous walking past a group of young people drinking outside. But one of them recognized me and said, 'Oh, you’re Nishiyama! We’re ZORN fans!'"
Z:"Sorry about that."
N:"No, no, they were great people. They talked a lot about you and how they loved WTAPS®. They were polite and had good vibes."
Z:"I’m glad to hear that. They were lucky to meet you."
N:"No, I was the lucky one. I got energized from that encounter. We should share stories like this more often. They’re good stories."
Z:"Absolutely. Hearing this story gave me a boost too."
Things That Change, Things That Stay the Same
N:"ZORN, I think you’re a very grounded person, but is there something you try not to change?"
Z:"The desire to create good music is what I prioritize the most. Also, I want to live peacefully. That’s why I don’t own a smartphone."
N:"How do you stay in touch with people?"
Z: "Email. I go to the office in the morning."
N:"Really? Since when have you been doing that?"
Z:"I used to work out of cafés, but I rented an office in my hometown around April of last year. My manager joins me there in the morning, and I spend the day writing lyrics."
N:"So that's how you make time. On the other hand, is there anything you want to change?"
Z:"I want to keep doing big projects while maintaining my down-to-earth vibe. I want to stay true to my roots and background, like my hometown and family, while taking on major work. To show that this way of doing things is cool, I feel I need to get out there."
N:"That takes determination. I assume your lyrics reflect your life’s realizations and thoughts, influenced by family and friends?"
Z:"Definitely. I incorporate those influences into my own stories, but I choose words that make the message universal. Otherwise, I don’t think the lyrics will endure over the years. I aim for lyrics that are lasting, standard, and simple."
N:"Maybe that’s why they feel so solid."
Z:"If they were just universal, they wouldn’t be different from pop songs, and that would be boring. Plus, pop songs have a different appeal. The strength of rap lies in telling personal stories. It’s this authenticity that can surpass pop. I believe in the potential of rap."
N:"That must resonate with your fans."
Z:"What has changed for me is my mindset. Nowadays, I see staying true to myself as a style, but initially, I resisted it. Singing about everyday life wasn’t common ten years ago in the Japanese rap scene."
N:"Your style was different when you started rapping, right?"
Z:"Yes. Back then, I was more into what I thought was street culture, like crime-related themes and underground rap. Especially in the Japanese rap scene a decade ago, singing about family or daily life wasn’t accepted. I didn’t acknowledge it either. But as I kept going, my perspective changed."
N:"So you gradually adopted your current style."
Z:"Yes. I used to think that living an ordinary life was a disadvantage for a rapper, but it’s who I am, and that’s all I have. When I embraced that, people started to accept me, and it became my strength. Since then, I’ve felt that staying true to myself and my style is the best approach."
N:"Your weakness became your strength."
Z:"Exactly. I’ve even started to think that becoming popular isn’t necessarily a bad thing. If you can sell, why not?"
N:"Changing your mindset often marks significant points in your life. It happens out of necessity. But someone as solid, simple, and sharp-edged as you must feel a lot of pressure."
Z:"There are times when I feel overwhelmed. Sometimes I get so tired of people that I don’t feel like doing anything."
N:"The pressure is real. You put a lot of thought into everything you do. But you have the pride to compete in the entertainment industry and the awareness that you’re carrying hip-hop forward. That’s commendable."
Z:"I think you’re very sensitive too, Tetsu. I relate to that."
N:"Yeah, I used to misunderstand what it meant to be strong too. But showing vulnerability brought me closer to people. It’s tough to show weakness, but it actually helps build closer relationships."
Z:"That’s true. I’ll try not to overdo it but remain disciplined."
N:"What’s your schedule like this year? Any plans for concerts or tours?"
Z:"Nothing’s set yet. I’m focused on making good music first."
N:"If you work with AKLO again, I’d love to see that set with the pipes in the vacant lot."
Z:"We don’t need to build a set. There are plenty of pipes around here. It’s Shinkoiwa, after all."
ZORN
Born in 1989, from Shinkoiwa, Katsushika Ward, Tokyo. Rapper.
https://zorn.tokyo/
https://zorn.tokyo/